Are you a premium brand - www.thoughtoftheweek.co.uk

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About Me / Contact Me david@thoughtoftheweek.co.uk		Are you ........ a Premium Brand? *Reading Time 1 minutes & 38 seconds* For a Podcast of this thought please click here Or iPod & iTunes - Users Click Here I work alot with brand marketers and not just any old marketers, but marketers who work on some of the biggest and best known brands in the world. So I was fascinated when an email popped into my inbox with some golden rules for what premium brands do and don't do Now whether we market ourselves or not, we all have a "personal brand" A personal brand can be described as "the public expression and projection of an individual's identity, personality, values, skills, and abilities". So I wondered, if I tried to apply these rules to myself would it help me to improve the value of my own brand. After all I don't really want to be regarded as the own brand version of a human being and because your reading this I assume you don't want that either. So with no more explanation Here are those rules for premium branding. Don't engage in competitor bashing Do have a clear unwavering point of view of the world (set of values) and don't change it over night Don't discount know your value Don't lose sleep over what the competition is doing First and foremost ensure the quality of your product Don't feel the need to justify yourself Take the attitude that "If you're not discerning enough to recognise the quality of my product then you probably don't deserve it" Don't cross the line into being aloof or super exclusive Make sure you're seen in the right places So enjoy building your premium brand, till next week. David Gardner Ps Another great cartoon!
Recommended Audio CD's THE MUST HAVE "THE ACHIEVERS EDGE" By Peter Thompson More Great CD Programs Think & Grow Rich - Napoleon Hill Good to Great - Jim Collins Psychology of Achievement - Brian Tracy Discover Your Strengths - M Buckingham 7 Habits of Highly Effective- Stephen Covey Rich Dads Secrets - Robert Kiyosaki Maverick Mindset - John Elliot Vocal Power - Roger Love Quantum Memory - Dominic O'Brien Getting Things Done - David Allen A Short History of Nearly Everything- B Bryson
Recommended Books Good to Great - Jim Collins 7 Habits - Stephen Covey The Automatic Millionaire -David Bach Discover you Strengths - M Buckingham Richard Branson's Auto biography Brilliant Memory - Dominic O'Brien Think & Grow Rich - Napoleon Hill Freakonomics - Stephen Levitt Getting Things Done - David Allen The Machine That Changed the World Watching the English - Kate Fox A Short History of Nearly Everything- B Bryson


The Last 10 Weeks A holiday with a billionaire The bee can't fly but no one told the bee The 4R's of NLP The Maverick Mindset of Baseball Two Cannibals and a Beautiful Girl Sorry what was your name again? A Tale of Two frogs Is there such thing as Common Sense An Architects' Vision Does Edison turn your light On? I Other books and CDs I've mentioned can be found here There are loads of great audio programs at Nightingale Conant's ,web site here,