Recommended Audio CD's
A special deal for readers
 Think & Grow Rich - Napoleon Hill
 Good to Great - Jim Collins
 Psychology of Achievement - Brian Tracy
 Discover Your Strengths - M Buckingham
 7 Habits of Highly Effective- Stephen Covey
 Rich Dads Secrets - Robert Kiyosaki
 Maverick Mindset - John Elliot
 Vocal Power - Roger Love
 Quantum Memory - Dominic O'Brien
 Getting Things Done - David Allen
A Short History of Nearly Everything- B Bryson

 What's hardwired into your brain


Reading Time 2 minutes & 48 seconds    For a Podcast of this thought please click here Or iPod & iTunes - Users Click Here


Self Importance

The Tufa Knot bird has the longest migration in the world. It breeds in the Canadian arctic and spends the non-breeding season at the tip of the South American continent. Interestingly the parents leave the young in Canada and are half way back to South America before the young  begin their journey south, 3 weeks later. Now the route the Knots take is identical every year and the young with no guidance know exactly where to stop. Like many things in the world the route is literally hardwired in to the young knots.


Like knots we have many things that are literally hardwired into us. So I was intrigued when I was reading Dale Carnegie classic book "How to win friends and influence people" and came upon his list, of hardwired wants and needs that people have.

Here they are

1) Health and preservation of life

2) Food

3) Sleep

4) Money and the things money will buy

5) Life in the hereafter

6) Sexual gratification

7) The well being of our children

8) A feeling of importance

The item which I least expected to see in such a short list was the last one, a feeling of importance.

But when I thought about it, it wasn't as surprising as I first thought. After all a feeling of importance manifest its self in many forms. Maybe its the desire for a compliment or recognition from a colleague or spouse, the feeling when you get a free upgrade because your a special customer, or the desire for a bigger house, new car or flashy phone. However it manifests its self isn't it fair to say that desire for these things is often more about the feeling of importance or success rather than anything else. Of course the manifestation will be different for all of us, but I began to see why it was on such a short list


Now you can use this insight in so many different ways, but here's a couple of ideas to get you started:


Firstly if you make people feel unimportant then don't expect anything good to come from your relationship

Secondly is that thing your about to spend money on really going to improve you life or is it just about a feeling of importance.


Till next week fly high and take other people with you

David Gardner


 Recommended Books


 Good to Great - Jim Collins 
  7 Habits - Stephen Covey
  The Automatic Millionaire -David Bach
  Discover you Strengths - M Buckingham 
  Richard Branson's Auto biography
  Brilliant Memory - Dominic O'Brien
  Think & Grow Rich -  Napoleon Hill 
  Freakonomics - Stephen Levitt
 Getting Things Done - David Allen
 The Machine That Changed the World
 Watching the English - Kate Fox
A Short History of Nearly Everything- B Bryson


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The bee can't fly but no one told the bee

The 4R's of NLP

The Maverick Mindset of Baseball


I use Amazon for books

There are loads of great audio programs at Nightingale Conant's ,web site here,


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